Google Recommends Noindex For Syndicated News Content best seo tip

best seo tips

Best seo tip announced by google in the ever-evolving landscape of online content and search engine optimization (SEO), Google has provided guidance on handling syndicated news content. Syndication involves republishing or redistributing articles and news content from one website to another. While syndication can offer various benefits, such as increased exposure and audience reach, it also raises concerns about duplicate content and potential SEO issues.

To address these concerns, Google recommends using the “noindex” meta tag for syndicated news content. By implementing this tag, website owners can signal to Google that the content is not original and should not be indexed or ranked in search results. This approach helps maintain the integrity of search results and ensures that the original source of the news content receives proper credit.

Understanding Syndicated News Content best seo tip

Syndicated news content refers to articles or news stories that are originally published on one website and then republished on other websites or platforms with the permission of the content’s owner. This practice is common among news agencies, blogs, and content distribution networks, as it allows them to share information widely and attract more visitors to their websites.

While syndication can be advantageous for content distribution and audience engagement, it can also pose challenges related to SEO. When the same content appears on multiple websites, search engines may encounter duplicate content issues, which can affect the ranking and visibility of the original and syndicated pages.

The “Noindex” Meta Tag Explained

The “noindex” meta tag is a directive that website owners can include in the HTML code of their web pages. When Google’s crawlers encounter this tag, they understand that the page should not be indexed, and therefore, it won’t appear in the search engine’s results pages.

How to do it

This way you can do it. Source picture is from google news publisher help.

Using the “noindex” tag for syndicated news content is a proactive measure to address duplicate content concerns. By applying this tag to the syndicated version of an article, website owners ensure that the original version, residing on their own site, remains the authoritative source in search results.

Advantages of Implementing “Noindex” for Syndicated News Content

  1. SEO Best Practice: Following Google’s recommendation to use the “noindex” tag for syndicated news content aligns with SEO best practices. It helps prevent duplicate content issues, which can negatively impact a website’s rankings.
  2. Crediting the Original Source: Applying the “noindex” tag emphasizes the importance of attributing the original source of the news content. This ensures that the website that originally published the article receives proper credit for its work.
  3. Maintaining Search Result Relevance: By excluding syndicated content from search results, Google can present users with the most relevant and diverse search results, enhancing the overall search experience.
  4. Avoiding Penalties: Google’s search algorithms are designed to identify duplicate content and may apply penalties to websites that engage in manipulative practices. Using the “noindex” tag for syndicated content demonstrates compliance with Google’s guidelines, mitigating the risk of penalties.

Alternatives to “Noindex” for Syndicated News Content

While the “noindex” tag is the recommended approach, some publishers may prefer to explore alternative options to address duplicate content concerns. One such option is using the “canonical” tag. The “canonical” tag specifies the preferred version of a web page when multiple versions exist. By employing the “canonical” tag on syndicated pages and pointing it to the original article, publishers can signal to search engines that the original version should be considered the primary source.

Note: Google no longer using canonical tags for syndicated content. Instead, syndication partners are advised to block indexing with the proper meta tags.

source semrush and search engine land


In conclusion, Google’s recommendation to use the “noindex” meta tag for syndicated news content is an essential practice to maintain the integrity of search results and ensure that original publishers receive proper credit for their work. Implementing the “noindex” tag aligns with SEO best practices and helps website owners avoid potential penalties associated with duplicate content. This best seo tip can help search engines to rank the page higher.

As the digital landscape continues to evolve, adhering to Google’s guidelines and best seo tips are crucial for webmasters and publishers seeking to optimize their content for search engines. By employing the “noindex” tag or exploring alternative methods like the “canonical” tag, publishers can effectively manage syndicated news content and ensure a positive user experience across the web.

Umer Shahzad

Umer Shahzad

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